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SERIS Group: Global social media activation

Entrecom Social

A propos

Localisation
44600 Saint-Nazaire, France
Secteur
Militaire
Audience
B2B
Services
Aucune expertise renseignée.
Portée géographique
44600 Saint-Nazaire, France
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Created more than 60 years ago in France, the SERIS Group has diversified and developed to become a French leader in global professional safety-security solutions internationally. The Group success is based on the daily commitment of 40,000 employees, who work every day to fulfill the initial ambition: to help make our world safer, by protecting people and property. Determined to respond to the current changes in the sector and to anticipate the next ones, we have for several months now been engaged in an in-depth transformation of our Group.

Le Challenge

  • Set-up the corporate group identity and global presence.
  • Organise the national marketing teams around global tools, rules, indentity and best practices.
  • Set-up the e-reputation tools and processes.
  • Create monthly content for the global corporate social media platforms.

La Solution

With the help of our datas analytics tool, Talkwalker, we analysed the competitors iniatives and international digital communication, we looked into the Seris Security social media platforms owned locally by the main european countries (Poland, the  Netherlands, Benelux, France). 

We determined in collaboration with the marketing teams a global content and activation brand positioning. Entrecom Social has produced a global social media playbook available to all parties along with a new social graphic identity. 

We participate in the monthly marketing european meeting to analyse and source best practices, to gather campaign initiatives and co-create global digital campaigns. 

L'Impact

Global corporate social media account and organisation on Facebook, Twitter, LinkedIn and Instagram. 

Monthly analytics show an evolution in the digital maturity of the communication and marketing teams. 

 

 

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